|
Product Description
Marketing Management: The Big Picture offers a complete overview of an integrated strategy-through-execution process. The framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. The interrelatedness of the text's 14 modules encourages unity of purpose that results in efficient decision making.
Throughout the text, the authors provide a set of materials that will enable students to attack marketing problems by utilizing an integrated framework and associated tools designed to help them analyze, prioritize, and then solve these problems. The simplicity of the Big Picture Framework enables students to “practice” outside the classroom as well-- finding themselves evaluating marketing problems they encounter in their daily lives through the lens of the Big Picture framework.
Properly applied, the framework allows students to reduce the uncertainty associated with marketing decisions, and increase their ability to generate a wider range of solutions to the specific problem. Perhaps more importantly, the framework enables the marketer to assess decisions on an ongoing basis, thereby engaging in a process of continuous evaluation and learning.
Customers Who Bought This Item Also Bought
- Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
- Managing Operations Across the Supply Chain
- The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
- The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
- Microeconomics (8th Edition) (The Pearson Series in Economics)
- Managing Business Ethics: Straight Talk about How to Do It Right
- Economics for Managers (3rd Edition)
- Information Technology for Managers
- Corporate Finance
- Winning at New Products: Creating Value Through Innovation
*If this is not the "Marketing Management: The Big Picture" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 23, 2024 10:02 +08.