|
Product Description
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Customers Who Bought This Item Also Bought
- The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
- Trust Me, I'm Lying: Confessions of a Media Manipulator
- Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
- Growth Hacking: Silicon Valley's Best Kept Secret
- Traction: How Any Startup Can Achieve Explosive Customer Growth
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
- Contagious: Why Things Catch On
- Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
- This Is Marketing: You Can't Be Seen Until You Learn to See
- Perennial Seller: The Art of Making and Marketing Work that Lasts
*If this is not the "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" product you were looking for, you can check the other results by clicking this link. Details were last updated on Oct 30, 2024 08:48 +08.