Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to - medicalbooks.filipinodoctors.org

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Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to
Brand: Sider Ronald
Manufacturer: Paramount Market Publishing, Inc.
ISBN 0981986951
EAN: 9780981986951
Category: #4961562 in Hardcover (Research)
List Price: $34.95
Price: $17.32  (Customer Reviews)
You Save: $17.63 (50%)
Dimension: 9.00 x 6.00 x 0.55 inches
Shipping Wt: 0.95 pounds
Availability: In Stock
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Product Description

Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.

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