The Art of the Advantage: 36 Strategies to Seize the Competitive Edge

Product Description

Contrary to commonly held beliefs, strength and resources play minor roles in a company s ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems." "The Art of the Advantage" marries these ancient principles with modern application through graphical depictions, ancient examples, and modern case studies. More than a traditional business book, "The Art of the Advantage" is a manual for systematically outthinking the competition.

Features

• Used Book in Good Condition

Customers Who Bought This Item Also Bought

*If this is not the "The Art of the Advantage: 36 Strategies to Seize the Competitive Edge" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Dec 15, 2024 18:39 +08.