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Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore Hardcover – December 20, 2011

by Kaihan Krippendorff (Author)
4.3 out of 5 stars 58 ratings
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A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers"

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.

Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:

  • Discover the Eight Dimensions of Disruption
  • Learn to play by the Outthinker Playbook
  • Develop the Five Habits of the Outthinker
  • Implement the Outthinker Process

It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    December 20, 2011
  5. Dimensions
    5.8 x 0.9 x 9 inches
  6. ISBN-10
    1118105087
  7. ISBN-13
    978-1118105085
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Editorial Reviews

From the Inside Flap

Forge unexpected pathways to win strategic advantage

In business, you can face disruption in one of two ways. Like most people--and most companies--you can fall back on tried-and-true rules. They've always worked in the past, and you hope they'll work for you again. Or, you can recognize that the game has changed, and look beyond your current playbook to create an entirely new strategic reality.

If you pick the second option, then you are ready to Outthink the Competition. Written by business strategist and popular Fast Company blogger Kaihan Krippendorff, this groundbreaking guide identifies and appeals to a new generation of "outthinker" entrepreneurs and business leaders. These innovators succeed in today's breakneck business environment by spotting overlooked opportunities, leveraging underutilized resources, and seizing asymmetric advantages.

Outthinkers beat their rivals not by being bigger or stronger, but by producing breakthroughs. Outthink the Competition gives you and your team a proven system to harness this strategic creativity, and presents stories of outthinker companies that are successfully reshaping their industries, including Apple, Google, Rosetta Stone, Tesla Motors, and many more. You'll discover how you can:

  • Understand the nature and potential of today's business revolution

  • Force your competition into two-front battles that give you the high ground

  • Develop the Five Habits of the Outthinker

  • Construct a true Outthinker culture

  • Apply the Outthinker Process for game-changing ideas

  • Incorporate systems thinking and cognitive science principles into your approach

  • And more!

If you want to win a strategic contest, don't let your opponents set the terms. Instead, Outthink the Competition and make the unexpected choices that will leave the competition disoriented and you moving ahead to master the next challenge.

From the Back Cover

FORGE UNEXPECTED PATHWAYS TO WIN STRATEGIC ADVANTAGE

In business, you can face disruption in one of two ways. Like most people and most companies you can fall back on tried-and-true rules. They've always worked in the past, and you hope they'll work for you again. Or, you can recognize that the game has changed, and look beyond your current playbook to create an entirely new strategic reality.

If you pick the second option, then you are ready to Outthink the Competition. Written by business strategist and popular Fast Company blogger Kaihan Krippendorff, this groundbreaking guide identifies and appeals to a new generation of "outthinker" entrepreneurs and business leaders. These innovators succeed in today's breakneck business environment by spotting overlooked opportunities, leveraging underutilized resources, and seizing asymmetric advantages.

Outthinkers beat their rivals not by being bigger or stronger, but by producing breakthroughs. Outthink the Competition gives you and your team a proven system to harness this strategic creativity, and presents stories of outthinker companies that are successfully reshaping their industries, including Apple, Google, Rosetta Stone, Tesla Motors, and many more. You'll discover how you can:

  • Understand the nature and potential of today's business revolution
  • Force your competition into two-front battles that give you the high ground
  • Develop the Five Habits of the Outthinker
  • Construct a true Outthinker culture
  • Apply the Outthinker Process for game-changing ideas
  • Incorporate systems thinking and cognitive science principles into your approach
  • And more!

If you want to win a strategic contest, don't let your opponents set the terms. Instead, Outthink the Competition and make the unexpected choices that will leave the competition disoriented and you moving ahead to master the next challenge.

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (December 20, 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1118105087
  • ISBN-13 ‏ : ‎ 978-1118105085
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.8 x 0.9 x 9 inches
  • Customer Reviews:
    4.3 out of 5 stars 58 ratings

About the author

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Kaihan Krippendorff

Kaihan Krippendorff

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Kaihan Krippendorff has made a commitment to helping organizations and individuals thrive in today’s era of fast-paced disruptive technological change.

He began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker. His growth strategies and innovations have generated over $2.5B in revenue for many of the world’s most recognizable companies including BNY Mellon, Citibank, L’Oréal, Microsoft, and Viacom. A best-selling author of five books, most recently the Edison Award nominated, Driving Innovation From Within: A Guide for Internal Entrepreneurs.

Kaihan also founded The Outthinker Strategy Network, a community comprised of strategy executives from the world’s top Fortune 500 and private companies that keeps him ahead of the pace of disruption and up to date on trends, threats, and opportunities across industries.

He is a member of the prestigious Thinkers50 radar group – A global selection of the top 30 management thinkers in the world to follow. He was also one of the top 8 innovators in the world for 2019, shortlisted by Thinkers50 for a Distinguished Achievement Award in Innovation – awarded to the person in the world that has contributed the most to the world’s understanding of innovation in the past two years. Kaihan is currently ranked the Thinkers360 #1 Global Innovation Thought Leader and the Thinkers360 #1 Global Business Strategy Thought Leader.

Amidst his dizzying schedule of keynote speeches, consulting projects, ongoing research and writing, Kaihan still finds time to teach at business schools throughout the US and internationally. Regularly featured in major business media outlets Kaihan is an advisory board member for a blockchain-powered transportation platform, an international food processing/exporting company, and a B-corporation focused on sustainable products and lifestyle.

He holds degrees from the University of Pennsylvania School of Engineering, Wharton, Columbia, and London Business Schools and a doctorate in strategy. Nobel Peace Prize winner Mohammad Yunus has said, "Kaihan shows that with a compelling idea anyone can change the world" and that message has made Kaihan one of the most sought-after speakers on the topics of business strategy, growth, transformation and innovation.

Customer reviews

4.3 out of 5 stars
58 global ratings

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Customers say

Customers find the book readable and enjoyable to read. However, the strategy content receives mixed reactions, with some customers appreciating it while others criticize it as meaningless business jargon.

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7 customers mention "Readability"7 positive0 negative

Customers find the book highly readable and enjoyable to read, with one customer noting its compelling analysis of successful companies.

"OUTTHINK THE COMPETITION is one of the best books I have read on corporate innovation in over 15 years and codifies quite possibly the best single..." Read more

"...changing business environment convincing and his analyses of successful companies compelling...." Read more

"...A must read for every entrepreneur and strategy practioners." Read more

"I really enjoyed reading the book and recommend to anyone who what's to transform your business and what to really think through ideas to disrupt..." Read more

8 customers mention "Strategy content"5 positive3 negative

Customers have mixed opinions about the strategy content of the book, with some appreciating it as an essential handbook on competition, while others find it boring and filled with meaningless business jargon.

"...Kai then codified it into a simple, easy-to-understand system and methodology that is used globally by executives ranging from Fortune 50 corporate..." Read more

"...Nothing useless is gained from reading this book, I recommend you pass as I, after reading two chapters, returned the book for a full refund...." Read more

"...A must read for every entrepreneur and strategy practioners." Read more

"...people who wants to think in different way and want to have a better understanding of strategy. Good illustration of 36 stratagem...." Read more

Top reviews from the United States

  • David L. Shrier, New Ventures Officer, MIT
    5.0 out of 5 stars THE essential handbook on how to compete and win in the market
    Reviewed in the United States on December 16, 2011
    Verified Purchase
    OUTTHINK THE COMPETITION is one of the best books I have read on corporate innovation in over 15 years and codifies quite possibly the best single system for driving business growth across companies ranging from startups to Fortune 50.

    Kai Krippendorff has conducted ground-breaking research on the strategies, tactics and techniques that separate "gazelles", or hypergrowth companies, from the rest.
    * He studied the growth characteristics and financial metrics of over 3,000 companies, and isolated the commonalities among a small group of about 100 companies that clearly exceeded the rest on revenue, profit and in many cases market share.
    * Kai then codified it into a simple, easy-to-understand system and methodology that is used globally by executives ranging from Fortune 50 corporate leaders to emerging economy entrepreneurs.
    * I personally have incorporated the Outthinker Method into my own innovation system and daily work, and find it incredibly powerful. My colleagues look at me like I'm a magician because of the innovative thinking I'm able to derive using this system.

    OUTTHINK THE COMPETITION is a must-read for anyone who aspires to grow their business, whether they are a publicly listed large-cap company or a two-person startup.

    After you've read OUTTHINK THE COMPETITION, I'd suggest considering HIDE A DAGGER BEHIND A SMILE which goes into more detail on the 36 strategies used throughout OUTTHINK THE COMPETITION. I find myself using more and more of these strategies in my daily work and am excited to familiarize myself with the entire toolbox.

    Important Disclosures: (1) we are considering how Outthinking might apply to Ernst & Young LLP and/or our clients (2) in the consultancy I ran prior to joining Ernst & Young, I discussed potentially partnering with Kai on several projects and we presented programs to two of his Fortune 500 clients.
    7 people found this helpful
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  • John Gibbs
    5.0 out of 5 stars Compelling analysis of the new rules of business competition
    Reviewed in the United States on February 16, 2012
    Verified Purchase
    Outthinkers step outside of the accepted paradigms in which thinkers operate, acting differently because they see the world differently, according to Kaihan Krippendorff in this book. Ordinary thinkers at first dismiss the outthinkers, then they ridicule them, and then they try to copy them. But it is too late if the outthinkers have gained a sustainable advantage.

    The secret to success for outthinkers, then, is to make a few strategic choices to which your competition will not be able to respond effectively. Examples of companies which have done this to their competitors include Google, Netflix, Sohu.com, Research in Motion, Intuitive Surgical, eBay, Apple, Southwest Airlines, Dell and Home Depot. In each case, the company seized a strategic option that others were ignoring.

    The basis of competition between companies is shifting from an economies-of-scale environment to a free-flow-of-information environment. Improved communications are driving middlemen out of business. The pace of competition is accelerating. Self-organized citizens and customers are seizing control. A small number of outthinkers are succeeding, but the majority of businesses are treading water or going backwards.

    The author goes on to describe the "new playbook" (consisting of key strategies which outthinkers follow), the "habits" of outthinkers, a step-by-step process for applying outthinking to any organization, and the phases involved in rebuilding an organization from within.

    While the book relied a little too much on ancient Chinese military strategy for my taste, I found the author's arguments about the changing business environment convincing and his analyses of successful companies compelling. Business really has become more difficult and customers more demanding; in my opinion this book provides some very useful tools for envisioning ways of adapting to succeed.
    4 people found this helpful
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  • Sriram
    4.0 out of 5 stars Pearls of wisdom
    Reviewed in the United States on June 6, 2016
    Verified Purchase
    Kaihan has meticulously packaged every chapter of this book. A must read for every entrepreneur and strategy practioners.
    One person found this helpful
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  • Hiram Machado
    5.0 out of 5 stars I really enjoyed reading the book and recommend to anyone who what's ...
    Reviewed in the United States on January 3, 2018
    Verified Purchase
    I really enjoyed reading the book and recommend to anyone who what's to transform your business and what to really think through ideas to disrupt the status quo. I read it one, and I want to read it again.
    One person found this helpful
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  • Clint
    1.0 out of 5 stars I'm baffeled by the high reviews posted.
    Reviewed in the United States on February 13, 2013
    Verified Purchase
    I am currently on a Elon Musk/Tesla/Space-X kick (as I consider him a modern day Tesla/genius), and searched Amazon for any biographies or any books relevant to him. This book Outthink the Competition popped up and after reading the reviews and as I am building my business, I decided to purchase it. The book is filled with stories & analogies about history like how Alexander the Great used outside of the box thinking/ideas to defeat his enemies, and how we can use this type of outside the box thinking strategies in our business. The book is filled with wannabe Art of War stories that to me and my business are irrelevant & pure nonsense. Nothing useless is gained from reading this book, I recommend you pass as I, after reading two chapters, returned the book for a full refund. Thank God for Amazon's spectacular return policy.
    5 people found this helpful
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  • PG
    5.0 out of 5 stars Go Deep into strategy
    Reviewed in the United States on July 8, 2013
    Verified Purchase
    The book defines each strategy in steps. Good book for people who wants to think in different way and want to have a better understanding of strategy. Good illustration of 36 stratagem. It would have been even better if there were more.
    One person found this helpful
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  • Deb Gunter
    5.0 out of 5 stars Must read for any company!
    Reviewed in the United States on August 24, 2015
    Verified Purchase
    This book on strategy is a step by step recipe for not only beating your competition but to create a high performing organization!
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  • DTaylor
    1.0 out of 5 stars Dreadful stuff.
    Reviewed in the United States on March 10, 2015
    Verified Purchase
    A typical business book that I needed for a marketing class, but without the groundbreaking ideas. Full of meaningless business jargon, marketing double-speak, and poorly used quotations from famous people who have no relation to marketing or business competition. Ghandi, Douglas McArthur, and Sun Tsu are quoted heaving throughout and they would never read this. Skip it, unless you have to read it for a class.
    2 people found this helpful
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Top reviews from other countries

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  • A Smith
    5.0 out of 5 stars Great book
    Reviewed in the United Kingdom on March 23, 2013
    Verified Purchase
    Well worth a read for anyone considering going into business or for anyone who needs a little inspiration. Great value too.
    Report
  • SERGI GONZALEZ
    5.0 out of 5 stars Fantástico e inspirador!
    Reviewed in Spain on April 18, 2016
    Verified Purchase
    Rápido y entretenido. Te muestra sobre cómo pensar en la competencia de una forma disruptiva, como diferenciarte y sobretodo te da un método a seguir, con ejemplos claros. Es un MUST!
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  • Majid
    5.0 out of 5 stars Well done Recoding but Problem with CD
    Reviewed in Canada on October 2, 2021
    Verified Purchase
    I enjoy listening to the recording till the CD stocked in my Bose CD player. I noticed that it was too tinny but couldn't imagine that may cause trouble!
    Report
  • Lyn Blanchard, Creekstone Consulting Inc.
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on March 3, 2017
    Verified Purchase
    Interesting and thought provoking concepts.
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  • Nkem
    5.0 out of 5 stars Out Think the Competition
    Reviewed in the United Kingdom on April 21, 2012
    Verified Purchase
    Out Think the Competition is a good read. Kaihan's ideas are out of the box and demonstrates his expertise in Strategic thinking.
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