|
Product Description
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.
Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Customers Who Bought This Item Also Bought
- The Media Handbook (Routledge Communication Series)
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
- The Associated Press Stylebook 2019: and Briefing on Media Law
- Introducing the New Testament: A Historical, Literary, and Theological Survey
- Introducing Communication Research: Paths of Inquiry
- Advertising Media Planning
- Essentials of Business Law
- Advertising Account Planning
- Advertising Strategy: A 360 Degree Brand Approach
- Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
*If this is not the "Advertising Media Workbook and Sourcebook" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 15, 2024 01:49 +08.