|
|
Product Description
Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
Customers Who Bought This Item Also Bought
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life
- Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
- Meta-Luxury: Brands and the Culture of Excellence
- Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
- Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- The End of Fashion: How Marketing Changed the Clothing Business Forever
- Building Strong Brands
*If this is not the "Rethinking Prestige Branding: Secrets of the Ueber-Brands" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 23, 2024 22:55 +08.
