Rethinking Prestige Branding: Secrets of the Ueber-Brands - medicalbooks.filipinodoctors.org

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Rethinking Prestige Branding: Secrets of the Ueber-Brands

Brand: Kogan Page
ISBN 9780749470036
Category: #579816 in Paperback (Retailing)
List Price: $39.99
Price: $33.99  (Customer Reviews)
You Save: $6.00 (15%)
Dimension: 9.25 x 6.10 x 0.59 inches
Shipping Wt: 0.88 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.

With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.

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