Product Description
Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.
Customers Who Bought This Item Also Bought
*If this is not the "
Advertising is Dead, Long Live Advertising!" product you were looking for, you can check the other results by
clicking this link.
Details were last updated on Nov 4, 2024 06:55 +08.