Advertising is Dead, Long Live Advertising!

Product Description

Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.

Customers Who Bought This Item Also Bought

*If this is not the "Advertising is Dead, Long Live Advertising!" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Dec 6, 2024 23:48 +08.