Advertising is Dead, Long Live Advertising! - medicalbooks.filipinodoctors.org

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Advertising is Dead, Long Live Advertising!

Brand: Thames & Hudson
ISBN 0500286876
EAN: 9780500286876
Category: Paperback (Advertising)
List Price: $34.95
Price: $22.60  (Customer Reviews)
You Save: $12.35 (35%)
Dimension: 11.00 x 9.25 x 0.75 inches
Shipping Wt: 2.76 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.

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