|
Product Description
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.
One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Customers Who Bought This Item Also Bought
- D&AD: The Copy Book (VARIA)
- NEW ACCOUNT MANAGER
- Robot, Take the Wheel: The Road to Autonomous Cars and the Lost Art of Driving
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
- Truth, Lies, and Advertising: The Art of Account Planning
- Ogilvy on Advertising
- The Choice Factory: 25 behavioural biases that influence what we buy
- Confessions of an Advertising Man
- Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
- The Attention Merchants: The Epic Scramble to Get Inside Our Heads
*If this is not the "Where the Suckers Moon: The Life and Death of an Advertising Campaign" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 22, 2024 18:46 +08.