Creative Advertising, New Edition - medicalbooks.filipinodoctors.org

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Creative Advertising, New Edition

Brand: Thames & Hudson
ISBN 0500287333
EAN: 9780500287330
Category: Paperback (Advertising)
List Price: $39.95
Price: $14.82  (Customer Reviews)
You Save: $25.13 (63%)
Dimension: 11.30 x 10.00 x 0.80 inches
Shipping Wt: 3.25 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."―Adweek

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color

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