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Product Description
Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
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*If this is not the "Public Relations For Dummies, 2nd Edition" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 20, 2024 20:18 +08.