Product Description
Now revised and updated to reflect the impact of emerging technologies, this new edition of
Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
- Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
- Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
- Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
- Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
- Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
*If this is not the "
Advertising and Society: An Introduction, 2nd Edition" product you were looking for, you can check the other results by
clicking this link
.
Details were last updated on Nov 5, 2024 05:10 +08.
.
Details were last updated on Nov 5, 2024 05:10 +08.
