Advertising and Society: An Introduction, 2nd Edition - medicalbooks.filipinodoctors.org

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Advertising and Society: An Introduction, 2nd Edition

Brand: Wiley-Blackwell
ISBN 0470673095
EAN: 9780470673096
Category: Paperback (Advertising)
List Price: $49.95
Price: $41.45  (Customer Reviews)
You Save: $8.50 (17%)
Dimension: 9.60 x 6.75 x 0.60 inches
Shipping Wt: 1.20 pounds. FREE Shipping (Details)
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Product Description

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

  • Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
  • Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
  • Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
  • Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
  • Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Features

  • Used Book in Good Condition

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