|
Product Description
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), the book seeks to:
- Outline the key drivers of change and leading digital marketing trends that executives need to understand and incorporate to drive business opportunity
- Evaluate the digital channels and technologies that management teams can leverage to execute a successful, integrated digital marketing strategy; this includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Google Plus)
- Examine the impact of digital transformation on the organization, from the effect of digital tactics on customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation
- Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders
This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (dmresourcecenter.org). The Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
Customers Who Bought This Item Also Bought
- Digital Marketing Strategy: An Integrated Approach to Online Marketing
- The Market Research Toolbox: A Concise Guide for Beginners (NULL)
- Marketing 4.0: Moving from Traditional to Digital
- Digital Marketing Strategy: An Integrated Approach to Online Marketing
- Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
- Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations
- Infographics: The Power of Visual Storytelling
- A User's Guide to Network Analysis in R
- The Elements of Graphic Design
- Text Analysis with R for Students of Literature (Quantitative Methods in the Humanities and Social Sciences)
*If this is not the "Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Manager" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 20, 2024 21:06 +08.