|
Product Description
The secrets to persuading anyone, at work and in life, from a top communication strategist.In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.
So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.
Among the counterintuitive secrets you'll learn:
* It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them).
* Logic alone doesn't work. Stories and emotions are what move us most.
* When communicating in a crisis, our first instinct is almost always wrong.
Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
Customers Who Bought This Item Also Bought
- Think. Do. Say.: How to seize attention and build trust in a busy, busy world
- Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical
- The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
- Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
- Flip the Script: Getting People to Think Your Idea Is Their Idea
- Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen
- The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation
- The Case Against Socialism
- Profiles in Corruption: Abuse of Power by America's Progressive Elite
- Guilt by Accusation: The Challenge of Proving Innocence in the Age of #MeToo
*If this is not the "Persuasion: Convincing Others When Facts Don't Seem to Matter" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 8, 2024 11:10 +08.