|
|
Product Description
For graduate and upper-level undergraduate marketing research courses.For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis.
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.
In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Customers Who Bought This Item Also Bought
- Applied Multivariate Statistical Analysis
- MULTIVARIATE DATA ANALYSIS: Using SPSS and AMOS
- Applied Multivariate Research: Design and Interpretation
- Principles and Practice of Structural Equation Modeling, Fourth Edition (Methodology in the Social Sciences)
- Using Multivariate Statistics , 6Th Edition
- Introduction to Mediation, Moderation, and Conditional Process Analysis, Second Edition: A Regression-Based Approach (Methodology in the Social Sciences)
- Operations Research: Applications and Algorithms (with CD-ROM and InfoTrac)
- Structural Equation Modeling With AMOS (Multivariate Applications Series)
- A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
- Multivariate Data Analysis
*If this is not the "Multivariate Data Analysis (7th Edition)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 4, 2024 12:44 +08.
