|
|
Product Description
For graduate and undergraduate courses in marketing management.
A Succinct Guide to 21st Century Marketing Management
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Customers Who Bought This Item Also Bought
- Selling the Invisible: A Field Guide to Modern Marketing
- Strategic Management
- Operations and Supply Chain Management
- Business Statistics: A First Course (7th Edition)
- Managerial Accounting: Creating Value in a Dynamic Business Environment
- Strategic Management
- Major Principles of Media Law, 2017
- Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
- Global Marketing (9th Edition)
- Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
*If this is not the "Framework for Marketing Management (6th Edition)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 5, 2024 16:20 +08.
