|
|
Product Description
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Features
- Marketing Research
- Authors: Alvin C. Burns and Ronald F. Bush
- Seventh Edition
- Hardcover
Customers Who Bought This Item Also Bought
- Consumer Behavior: Buying, Having, and Being (11th Edition)
- Consumer Behavior
- Consumer Behavior: Building Marketing Strategy
- SPSS for Research Methods: A Basic Guide
- Business Communication: Building Critical Skills
- Contemporary Marketing
- Sales Management: Analysis and Decision Making
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Internet Marketing: Integrating Online and Offline Strategies
- Operations Management: Processes and Supply Chains (12th Edition) (What's New in Operations Management)
*If this is not the "Marketing Research (7th Edition)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 5, 2024 04:04 +08.
