|
|
Product Description
&>For undergraduate and MBA courses in consumer behavior.
Â
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Â
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Â
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .
Â
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Â
Customers Who Bought This Item Also Bought
- Marketing Research: Methodological Foundations (with Qualtrics Card)
- Selling: Building Partnerships
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Marketing Research (7th Edition)
- Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
- Marketing Research (8th Edition)
- Marketing Mistakes and Successes
- Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
- Principles of Information Systems
*If this is not the "Consumer Behavior: Buying, Having, and Being (11th Edition)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 19, 2025 05:35 +08.
