|
|
Product Description
&>For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Customers Who Bought This Item Also Bought
- Marketing Research: Methodological Foundations (with Qualtrics Card)
- Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
- Selling: Building Partnerships
- Principles of Information Systems
- Marketing Research (7th Edition)
- Marketing Research (8th Edition)
- Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
- Marketing Mistakes and Successes
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
*If this is not the "Consumer Behavior: Buying, Having, and Being (11th Edition)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Oct 2, 2024 01:50 +08.
