|
|
Product Description
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.
Customers Who Bought This Item Also Bought
- Strategic Brand Management (3rd Edition)
- Contemporary Advertising and Integrated Marketing Communications
- Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
- Service and Style: How the American Department Store Fashioned the Middle Class
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- The Attention Merchants: The Epic Scramble to Get Inside Our Heads
- Socialnomics: How Social Media Transforms the Way We Live and Do Business
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
- Public Relations: The Profession and the Practice
- Cases in Advertising Management
*If this is not the "Best Practice Cases in Branding for Strategic Brand Management, 3/e" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 23, 2024 20:02 +08.
