Marketing Strategy: A Decision-Focused Approach

Product Description

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Features

• Used Book in Good Condition

Customers Who Bought This Item Also Bought

*If this is not the "Marketing Strategy: A Decision-Focused Approach" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Dec 7, 2024 20:33 +08.