Marketing Strategy: A Decision-Focused Approach - medicalbooks.filipinodoctors.org

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Marketing Strategy: A Decision-Focused Approach

Brand: McGraw-Hill Education
Manufacturer: McGraw Hill
ISBN 0078028949
EAN: 9780078028946
Category: Paperback (Marketing)
List Price: $182.65
Price: $144.79  (Customer Reviews)
You Save: $37.86 (21%)
Dimension: 10.00 x 8.00 x 0.52 inches
Shipping Wt: 1.52 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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  • Used Book in Good Condition

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