M: Marketing - medicalbooks.filipinodoctors.org

Show more pictures

M: Marketing

Brand: McGraw-Hill Education
Manufacturer: McGraw-Hill/Irwin
ISBN 007802885X
EAN: 9780078028854
Category: Paperback (Marketing)
List Price: $83.67
Price: $46.98  (Customer Reviews)
You Save: $36.69 (44%)
Dimension: 10.90 x 9.10 x 0.70 inches
Shipping Wt: 2.22 pounds. FREE Shipping (Details)
Availability: In Stock
Buy From Amazon

Product Description

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Features

  • Used Book in Good Condition

Buy From Amazon

Customers Who Bought This Item Also Bought




*If this is not the "M: Marketing" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 15, 2024 22:55 +08.