|
|
Product Description
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.
Customers Who Bought This Item Also Bought
- Digital Marketing Strategy: An Integrated Approach to Online Marketing
- Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career
- Social Media Marketing Mastery 2019:3 BOOKS IN 1-How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top ... Networking & Personal Branding Strategies
- SEO 2020: Learn search engine optimization with smart internet marketing strategies
- Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
- Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results
- Digital Marketing All-In-One For Dummies
- Marketing 4.0: Moving from Traditional to Digital
- Digital Business and E-Commerce Management
- Real Estate Finance & Investments (Real Estate Finance and Investments)
*If this is not the "Digital Marketing" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Feb 2, 2024 15:40 +08.
