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Product Description
Must-read for managers on a powerful branding tool of the future.
Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.
Recommended by managers of top international firms.
Covers both the internal and external benefits of storytelling for a business company.
Danish version sold more than 2000 copies.
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Details were last updated on Nov 4, 2024 18:00 +08.
