|
Product Description
Must-read for managers on a powerful branding tool of the future.
Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.
Recommended by managers of top international firms.
Covers both the internal and external benefits of storytelling for a business company.
Danish version sold more than 2000 copies.
Customers Who Bought This Item Also Bought
- 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
- How To Write An Inspired Creative Brief: 2nd edition
- Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
- Impossible to Ignore: Creating Memorable Content to Influence Decisions
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
- Hunting the Killer Idea
- Advertising: Concept and Copy (Third Edition)
- A Kick in the Seat of the Pants: Using Your Explorer, Artist, Judge, and Warrior to Be More Creative
- A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
- Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future (Non-Obvious Trends Series)
*If this is not the "Storytelling: Branding in Practice" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 18, 2024 08:40 +08.