|
|
Product Description
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Customers Who Bought This Item Also Bought
- The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
- Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
- Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Marketing Analytics: Data-Driven Techniques with Microsoft Excel
- The Media Handbook (Routledge Communication Series)
- Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
- Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
- Introduction to Programmatic Advertising
- Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
- Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
*If this is not the "Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 14, 2025 03:44 +08.
