Structural Equation Modeling Using SmartPLS

Product Description

The aim of this book is to provide basic guideline about Structural Equation Modeling (SEM) using SmartPLS. The first chapter presents a discussion on selection of CB-SEM or PLS-SEM and also provides rule of thumb in selecting CB-SEM and PLS-SEM. Next to this measurement model is discussed in detailed. Four steps of measurement model are discussed namely Internal Consistency Reliability, Indicator Reliability, Convergent Validity and assessment of Discriminant Validity. Chapter 6 presents academic interpretation of measurement model. Moving further, Chapter 7 is started from structural model significance and depicted graphical presentation of structural equation model assessment. In structural model assessment five main steps are discussed namely Collinearity, assessing Significance of hypothesised relationships, Coefficient of determination , Effect size analysis and predictive relevance. Chapter 12 presents rule of thumb for the assessment of structural model and academic interpretation of structural model. Finally, Chapter 13 presents a post-hoc analysis IPMA with graphical and academic interpretation.

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