PLS SEM in Research Data Analysis Application

Product Description

Title: PLS SEM in Research Data Analysis Application In order to give more sufficient examples in Structural Equation Modeling (SEM) discussed in my previous book entitled:” Structural Equation Modeling: Theory and Application” , this book will present the real empirical researches using the Structural Equation Modeling based on Partial Least Square (PLS SEM) procedure. The aim of this book is to make the readers to gain more understanding on the PLS SEM procedure. The more we practise, the easier the thing we study. The contents of the book will include: • Why Do We Use the PLS SEM Procedure? • What Kind of Research Suitable with PLS SEM Procedure? • A Reflective Model Used in the Tax Payer’s Obedience Thesis Research • A Formative Model Used in the Instructor’s Performance Dissertation Research • A Moderation Model Used in the Work Engagement’s Dissertation Research • A Suggested Complex Model • Advantages and Disadvantages Using the PLS SEM • Variable Relationship Model Cases How to Make New Project in Smart PLS

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