10 Steps to Successful Business Writing

In Today's Business World, You Are What You Write

Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels―social media, instant messaging, blogs―we're writing more and faster than ever.

With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers' attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers' attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.

It doesn't matter if you're drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.

• Business Writing: What Works, What Won't
• HBR Guide to Better Business Writing (HBR Guide Series)
• Business Writing For Dummies (For Dummies (Lifestyle))
• Writing That Works; How to Communicate Effectively In Business
• The Exceptional Presenter: A Proven Formula to Open Up and Own the Room
• Giving Voice to Values: How to Speak Your Mind When You Know What's Right
• Business Writing Today: A Practical Guide
• The Only Business Writing Book You'll Ever Need
• Competitive Communication: A Rhetoric for Modern Business
• Writing Clearly: Grammar for Editing, 3rd Edition