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Product Description
Travel anywhere, make sense of the world, and make a difference. The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. Described as "The canonical classic reference for cross-cultural research" and "A blueprint of the future".Customers Who Bought This Item Also Bought
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Details were last updated on Dec 24, 2024 07:29 +08.
