|
|
Product Description
The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.
Customers Who Bought This Item Also Bought
- Strategic Marketing Management, 8th Edition
- Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
- Strategic Brand Management, 2nd Edition
- Excuse Me: The Survival Guide to Modern Business Etiquette
- Strategic Marketing Management, 9th Edition
- Marketing Mistakes and Successes
- Fundamentals of Selling: Customers for Life through Service
- HBR's 10 Must Reads on Strategic Marketing
- Marketing Management
- Consumer Behavior
*If this is not the "The Marketing Plan Handbook, 5th Edition" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 6, 2024 23:34 +08.
