The Marketing Plan Handbook, 5th Edition - medicalbooks.filipinodoctors.org

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The Marketing Plan Handbook, 5th Edition

Brand: Cerebellum Press
ISBN 1936572559
EAN: 9781936572557
Category: #1404986 in Paperback (Management)
List Price: $29.95
Price: $28.29  (Customer Reviews)
You Save: $1.66 (6%)
Dimension: 9.25 x 7.50 x 0.32 inches
Shipping Wt: 0.66 pounds. FREE Shipping (Details)
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Product Description

The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.


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