|
|
Product Description
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Customers Who Bought This Item Also Bought
- Introduction to Financial Accounting (11th Edition)
- Statistics for Business: Decision Making and Analysis (3rd Edition)
- Public Relations
- Reaching Audiences (6th Edition)
- Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner
- Marketing 4.0: Moving from Traditional to Digital
- Principles of Corporate Finance (Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)
- Business Analytics: Data Analysis & Decision Making - Standalone book
- Microsoft Excel Data Analysis and Business Modeling (5th Edition)
- The Marketing Plan Handbook, 5th Edition
*If this is not the "Strategic Marketing Management, 9th Edition" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Jan 27, 2026 18:45 +08.
