|
|
Product Description
Fundamentals of Sport Marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport.Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing.
The authors, Dr. Brenda Pitts and Dr. David K. Stotlar, are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Customers Who Bought This Item Also Bought
- Developing Successful Sport Marketing Plans (Sport Management Library)
- Brands Win Championships
- Sports in Society: Issues and Controversies
- Sports Coaching Package Brunel University: Research Methods for Sports Studies: Third Edition (Volume 1)
- Sports Ethics for Sports Management Professionals
- Management Essentials for Christian Ministries
- Beyond the Gold: What Every Church Needs to Know about Sports Ministry
- Law for Recreation and Sport Managers
- Sport Finance
- Financing Sport (Sport Management Library)
*If this is not the "Fundamentals of Sport Marketing" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 24, 2024 00:13 +08.
