Making a Case Your Donors Will Love: The Secret to Selling the Dream - medicalbooks.filipinodoctors.org

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Making a Case Your Donors Will Love: The Secret to Selling the Dream

Manufacturer: Emerson & Church, Publishers
ISBN 1889102520
EAN: 9781889102528
Category: Paperback (Business & Money)
Price: $9.68  (Customer Reviews)
Shipping Wt: 0.43 pounds. FREE Shipping (Details)
Availability: In stock Usually ships within 3 to 4 days.
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Product Description

You have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light. You become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.

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