Fundraising Mistakes That Bedevil All Boards (And Staff Too): A 1-hour Guide To Identifying And Over

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Fundraising mistakes are a thing of the past.Or, rather, there's no excuse for making a serious mistake anymore.And that goes for board members, staff, novice, or veteran.If you blunder from now on, it simply means you haven't read Kay Sprinkel Grace's book, Fundraising Mistakes that Bedevil All Boards (and Staff Too), in which she exposes the Top 40 errors that thwart us time and again.This is indeed a devilishly good book, and it's a wonder it wasn't written years ago.If you've attended a fundraising seminar, or read a Jerry Panas book, or perused one of the field's journals, you're familiar with a dozen or so mistakes to avoid. But the appeal of this book – and it will become a classic – is that in one place it gathers and discusses ALL of the troublesome ones.Some, like the following, will be second nature to you (but not to your board, for whom this book is mostly intended): o "Tax deductibility is a powerful incentive." It isn't, as you know.o "People will give just because yours is a good cause." They won't.o "Special events are the best way to raise money." Quite the contrary. Other mistakes aren't as apparent. For example: "You need a powerful board to have a successful campaign." Truth be told, many are convinced that without a powerful board they can't succeed. Grace shows otherwise. Or, "Wealth is mostly what determines a person's willingness to give." Not so. Other factors are equally important. Then, too, there are more nuanced mistakes: o "We can't raise big money - we don't know any rich people." Don't believe it. You can raise substantial dollars.o "Most people don't like to give." To the contrary, many find joy in it.o "Without a stable of annual donors, you can't have a successful capital campaign." In fact you can, but your tactics will be different.And that touches on only seven of the 41 mistakes Grace explores (and explodes).Just as anyone involved in journalism should own a copy of Strunk and White's, The Elements of Style, anyone involved in fundraising – board member, staff, volunteer – should have Fundraising Mistakes that Bedevil All Boards (and Staff Too) by their side.When Grace makes it so easy to avoid costly errors, it is nothing if not imprudent to risk repeating them.

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