Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising - medicalbooks.filipinodoctors.org

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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Brand: Routledge
Manufacturer: The Copy Workshop
ISBN 1887229094
EAN: 9781887229098
Category: Paperback (Economics)
Price: $29.95  (Customer Reviews)
Dimension: 9.00 x 6.25 x 0.50 inches
Shipping Wt: 0.80 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

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