|
Product Description
The most successful communication professionals are no longer just communication experts they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.
This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today s most well-known brands and organizations.
Customers Who Bought This Item Also Bought
- The New Era of the CCO: The Essential Role of Communication in a Volatile World
- Movo Professional Lavalier Lapel Clip-on Interview Podcast Microphone with Secondary Mic and Headphone Monitoring Input for iPhone, iPad, Samsung, Android Smartphones, Tablets - Podcast Equipment
- Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
- Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter)
- The Personal MBA: Master the Art of Business
- Mass Media Research: An Introduction
- Cases in Public Relations Management
- Social Media Marketing: A Strategic Approach
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
*If this is not the "Mastering Business for Strategic Communicators: Insights and Advice from the C-Suite of Leading Bran" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 10, 2024 20:50 +08.