Zone to Win: Organizing to Compete in an Age of Disruption

Product Description

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world―once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”



Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.



Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.



“For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” ―Marc Benioff, CEO, Salesforce



“Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” ―Satya Nadella, CEO, Microsoft



"With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" ―Gary Kovacs, CEO, AVG



“ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” ―Lip-Bu Tan, President and CEO, Cadence Design Systems

Top Reviews

Good read for senior leaders and managers
by Christian Hasselberg (5 out of 5 stars)
October 13, 2018

Geoffrey Moore has written several books about entrepreneurship and transformational change. I heard him speak at the Scaled Agile Framework conference. His discussion about the inherent conflicts between innovation, burning platform and day-to-day performance metrics convinced me to buy this playbook. It's a guide for leaders to use in transformation situations. While I still believe that leadership with outward mindset (see Arbinger Institute) is still most important, this playbook gives you clues about what to do once you are outward.
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We know from our research data at TSIA that the ...
by Thomas E. Lah (5 out of 5 stars)
November 10, 2015

We know from our research data at TSIA that the technology industry is currently navigating a massive transition to core business models that have been in play for decades. To quote the book: "Business models disruptions are where all the train wrecks happen." Geoff has done an outstanding job creating a framework executive teams can apply to structure and govern the effort of establishing new business models while extracting profits from the legacy models. Too many tech companies are currently paralyzed by current industry trends. Flat line revenues and tepid stock prices are the proxy metrics. This is a must read for all the management teams that need to "swallow the fish" in the next few years.
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Execution - the ultimate battleground
by Emma (5 out of 5 stars)
November 7, 2015

In Escape Velocity Moore talked about how we must let go of the past to have the capacity to embrace the future. the EOL program office , likened to a hospice, dedicates the right focus on gracefully harvesting, preserving and storing away a legacy business that has run its course.
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Lack of detailed case studies makes this an academic theory
by mlkr (2 out of 5 stars)
November 11, 2016

While interesting and relatable to modern long lived tech corporations, the case studies and supporting evidence were vague and very high level. We can wait and see if anyone tries and succeeds using this model.

Still the ideas for the zones were good and the crisis of prioritization is something most innovation groups experience when working in a well established business.
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A good read for people who love buzz words to impress
by Gary A. (3 out of 5 stars)
February 4, 2018

not thrilled reading common knowledge. A good read for people who love buzz words to impress. Many of us have been practicing the principles for years.
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While I have long valued the insights Geoffrey Moore shares ...
by Amazon Customer (5 out of 5 stars)
July 29, 2016

While I have long valued the insights Geoffrey Moore shares in his books, I find "Zone to Win" invaluable. My supply chain and operations consulting aligns company results, supply chains, people, profit, practice, and performance. Until Zone to Win, I did not have a solid tool set to use with executive management to enable the alignment needed for today's fast moving, ever changing economy. Now I do. The fine-tuning of strategic thinking on what exactly is performance, productivity, transformation, and incubation of innovation combined with financial discipline forces the difficult, yet critical, discussions and decisions required to enable a company to align and thrive.
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Zone to Win - Best Read
by Amazon Customer (5 out of 5 stars)
June 19, 2016

A colleague of mine recommended this book and I'm glad I read it. Loved the way Geoffrey has structured the flow of the book and the ideas shared here are an absolute necessity for every enterprise- big or small. The Case studies covered here (Salesforce & Microsoft) are very relevant as well. I highly recommend this to executives who want to take their company towards success - this book is your guiding star.
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Excellent book
by Larry (5 out of 5 stars)
October 28, 2018

Book was in excellent shape when received. Great book to understand how to stay competitive and relevant.
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A good read
by Ricardo Grzeca (4 out of 5 stars)
September 7, 2018

Even though it might be a bit too prescriptive at times, if complemented with other principles and framework, the book presents a convincing approach to manage product centered organizations in times of discontinuous change.
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Good framework
by Leandro Margulis (5 out of 5 stars)
September 22, 2018

Great concepts

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