Voice Strategy: Creating Useful & Usable Voice Experiences

Product Description

Are you prepared for the next major shift in consumer behavior?Are you familiar with Voice technology but unsure how to integrate it into your business?Are you struggling with developing a Voice strategy for your brand?Voice Strategy: Creating Useful and Usable Experiences was written to provide the business community with an explanation of what Voice is and why it matters along with an approach and process for developing Voice experiences that go beyond novelty and deliver value. Reading Voice Strategy will give you: An understanding of what Voice is and why you can no longer ignore this opportunityA way to identify your audience's needs , common tasks and frustrations and how to deliver against themA process that takes you from discovery to launch to ongoing improvementsA methodology for identifying use cases that improve customer experience and complement your existing brand ecosystemRespected Voice industry experts, Susan and Scot Westwater combine their decades of knowledge of brand and marketing strategy, digital strategy, content strategy, and user experience with their deep understanding of Voice and its impact. That understanding is the result of a dedication to learning about Voice through reading, research, workshops, interviews and conferences.Scroll to the top and click the “buy now” button to get your shortcut to learning all you need to develop a Voice strategy.

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