Craft Beef: A Revolution of Small Farms and Big Flavors

Product Description

Why is it that we know more about the origin and flavor of the coffee beans in our cup of morning brew than about the steak on our dinner table? Why do we delight in the differences between a Zinfandel and a Cabernet, but not even know that breeds like Belted Galloway or Murray Grey exist? For too long, beef in America has been relegated to commodity status, an homogenous product of an industrial supply chain whose every trait--color, texture, and even the cow's diet--is dictated by a tiny number of gigantic corporations.

But a craft beef revolution is underway on farms, in butcher shops, and at restaurants across the country, and it's delivering better steak.

Craft beef is:

-- Independently produced in small herd sizes;

-- Humanely raised by ranchers who deal in "zero-stress"; and

-- Focused on unique flavors we forgot could even exist in steak.

Follow Crowd Cow's Lowry, Heitzeberg, and Saunders as they meet the farmers, butchers, and chefs making the craft beef revolution possible, and along the way, learn how to become a craft beef connoisseur yourself.

Top Reviews

Great book on positive trends in the cattle industry.
by Marcher (5 out of 5 stars)
August 1, 2018

One of my favorite books so far in 2018 giving good background and detail about how a growing number of farmers and ranchers are reshaping the beef industry to provide more humane growing conditions for their animals and better tasting beef. This will be an appreciated holiday gift for many friends and family this year.
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Knowing where your meat comes from is important.. ...
by Heather (5 out of 5 stars)
July 23, 2018

Knowing where your meat comes from is important...I'm a huge supporter of "buy fresh buy local" and this is a must read for anyone likeminded...or even if you just want to learn more about the benefits of smaller farms!
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Good book, great material!
by L2 (4 out of 5 stars)
July 6, 2018

This is an excellent book, well written and gets it's point across. Because of my familiarity with the topic, it's hard to say I loved it because I already knew what it was talking about. However, if someone is looking to learn about Craft Beef with little knowledge going in, this is the book for them.

It presents it's topic well with a great explanation into why different breeds have their own unique flavor, and reminds us that there's more to a steer than the steak.
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Great Read!
by Joan D. (5 out of 5 stars)
August 28, 2019

Easy to read; well written; informative and such a great concept to help our ranchers and to eat healthy!
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Beef is not just for dinner, this is why...
by Lone Ranger (5 out of 5 stars)
June 30, 2018

This is a very informative, fun, and easy read. The authors do a great job breaking down what makes fantastic beef and the true craft behind it. You will have a deeper appreciation for beef after reading this book, and be ready to dive into the world of craft beef.
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Good read
by Lightman28 (5 out of 5 stars)
August 12, 2018

Not only a good read from some very sincere folks, but you should try the beef, chicken and pork. These folks get it!
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Best on Beef
by T. L. Schoenenberger (5 out of 5 stars)
August 3, 2018

Very informative. Get an insight on todays craft beef industry. Well written and well worth the read.
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Very interesting and informative
by Katrina Gaffney (5 out of 5 stars)
August 7, 2018

I really liked learning about the farmers and where the craft beef idea is going.
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easy to read and full of great information
by A. Ward (5 out of 5 stars)
June 27, 2018

Well written, easy to read and full of great information. Even my husband enjoyed reading it !
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Really easy read if you are into the craft beef movement
by Amazon Customer (5 out of 5 stars)
June 8, 2018

Started reading this yesterday and can't put it down. Really easy read if you are into the craft beef movement.

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