The Case Study Handbook, Revised Edition: A Student's Guide

Product Description

The guide all MBAs and exec ed students need.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

Customers Who Bought This Item Also Bought

*If this is not the "The Case Study Handbook, Revised Edition: A Student's Guide" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Oct 26, 2024 19:49 +08.