|
Product Description
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person―a husband, child, or boss―or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
- Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don’t know why they do what they do.
- Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
- Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
- Transform your candidate, service, or product into the one people want by utilizing what psychologists call the “fundamental attribution error.”
Customers Who Bought This Item Also Bought
- Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
- Aaker on Branding: 20 Principles That Drive Success
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
- Contagious: Why Things Catch On
- Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance
- Lincoln on Leadership: Executive Strategies for Tough Times
- Hunting the Killer Idea
- Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
- Advertising: Concept and Copy (Third Edition)
- A Kick in the Seat of the Pants: Using Your Explorer, Artist, Judge, and Warrior to Be More Creative
*If this is not the "7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 15, 2024 22:04 +08.