Identity Designed: The Definitive Guide to Visual Branding

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
 
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

• Branding: In Five and a Half Steps
• Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)
• The Psychology of Graphic Design Pricing: Price creative work with confidence. Win more bids. Make more money.
• How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 
• Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
• Logo Modernism (English, French and German Edition)
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• Creative Strategy and the Business of Design
• Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
• Designing Brand Identity: An Essential Guide for the Whole Branding Team