Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd - medicalbooks.filipinodoctors.org

Show more pictures

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

Brand: Berrett-Koehler Publishers
Model: Illustrations
ISBN 1605098108
EAN: 9781605098104
Category: Paperback (Success)
Price: $20.95  (Customer Reviews)
Dimension: 8.56 x 5.50 x 0.40 inches
Shipping Wt: 0.00 pounds. FREE Shipping (Details)
Availability: In Stock
Buy From Amazon

Product Description

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

Features

  • Used Book in Good Condition

Buy From Amazon

Customers Who Bought This Item Also Bought




*If this is not the "Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Oct 22, 2024 23:32 +08.