Logo Design Workbook: A Hands-On Guide to Creating Logos

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

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• Color Design Workbook: A Real World Guide to Using Color in Graphic Design
• Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design
• Typography Workbook: A Real-World Guide to Using Type in Graphic Design
• Graphic Design School: The Principles and Practice of Graphic Design
• Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
• The Designer's Dictionary of Color
• Creative Workshop: 80 Challenges to Sharpen Your Design Skills