|
|
Product Description
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
Customers Who Bought This Item Also Bought
- Wise Guy: Lessons from a Life
- Selling the Dream
- Public Speaking: Storytelling Techniques for Electrifying Presentations
- BE... The Winning Presentation
- Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
- HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
- The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- The Art of Social Media: Power Tips for Power Users
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
*If this is not the "Enchantment: The Art of Changing Hearts, Minds, and Actions" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 10, 2024 10:40 +08.
