Satisfaction Guaranteed: The Making of the American Mass Market - medicalbooks.filipinodoctors.org

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Satisfaction Guaranteed: The Making of the American Mass Market

Brand: Brand: Smithsonian Books
Manufacturer: Smithsonian Books
ISBN 1588341461
EAN: 9781588341464
Category: Paperback (Economic History)
List Price: $19.95
Price: $5.22  (Customer Reviews)
You Save: $14.73 (74%)
Dimension: 8.98 x 5.97 x 0.74 inches
Shipping Wt: 1.05 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

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