Satisfaction Guaranteed: The Making of the American Mass Market - medicalbooks.filipinodoctors.org

Show more pictures

Satisfaction Guaranteed: The Making of the American Mass Market

Brand: Brand: Smithsonian Books
Manufacturer: Smithsonian Books
ISBN 1588341461
EAN: 9781588341464
Category: Paperback (Economic History)
List Price: $19.95
Price: $5.22  (Customer Reviews)
You Save: $14.73 (74%)
Dimension: 8.98 x 5.97 x 0.74 inches
Shipping Wt: 1.05 pounds. FREE Shipping (Details)
Availability: In Stock
Buy From Amazon

Product Description

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Features

  • Used Book in Good Condition

Customers Who Bought This Item Also Bought


Buy From Amazon


*If this is not the "Satisfaction Guaranteed: The Making of the American Mass Market" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 12, 2024 10:28 +08.