Product Description
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
*If this is not the "
Satisfaction Guaranteed: The Making of the American Mass Market" product you were looking for, you can check the other results by
clicking this link.
Details were last updated on Nov 12, 2024 10:28 +08.