|
Product Description
Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.
Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.
For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.
As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.
Table of Contents
Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index
For Complete Table of Contents, see MediaRelationsHandbook.com
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
- So You've Been Publicly Shamed
- This Is How You Pitch: How To Kick Ass In Your First Years of PR
- The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
- Masters of Disaster: The Ten Commandments of Damage Control
- The Jossey-Bass Handbook of Nonprofit Leadership and Management (Essential Texts for Nonprofit and Public Leadership and Management)
- Effective Crisis Communication: Moving From Crisis to Opportunity (NULL)
- Fundraising Principles and Practice
- Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media
- Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively
- Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
*If this is not the "Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 15, 2024 03:55 +08.