Creativity Inc.: Building an Inventive Organization

Product Description

RADICAL innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.

Features

• Used Book in Good Condition

Customers Who Bought This Item Also Bought

*If this is not the "Creativity Inc.: Building an Inventive Organization" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Jan 8, 2025 03:44 +08.