Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising - medicalbooks.filipinodoctors.org

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Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising

Brand: CREATESPACE
Manufacturer: CreateSpace Independent Publishing Platform
Model: RASPBERRY PI 4B KIT
ISBN 1544901054
EAN: 9781544901053
Category: #2850715 in Paperback (Advertising)
List Price: $18.51
Price: $8.99  (Customer Reviews)
You Save: $9.52 (51%)
Dimension: 8.00 x 5.00 x 0.53 inches
Shipping Wt: 0.64 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

'Every planner (aka strategist) should read this' - Dave Trott. A proto-meme is beginning to ‘go critical’. If you’re looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we’re not sure exactly sure where. So many incompetents, who can’t know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let’s tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising…

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