Product Description
'Every planner (aka strategist) should read this' - Dave Trott. A proto-meme is beginning to ‘go critical’. If you’re looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we’re not sure exactly sure where. So many incompetents, who can’t know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let’s tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising…
Customers Who Bought This Item Also Bought
*If this is not the "
Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising" product you were looking for, you can check the other results by
clicking this link.
Details were last updated on Dec 22, 2024 19:21 +08.