|
|
Product Description
This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
Customers Who Bought This Item Also Bought
- Media Ethics: Cases and Moral Reasoning
- The Art of Public Speaking, 10th Edition
- Film Art: An Introduction
- A First Look at Communication Theory 10th Edition
- This Is Marketing: You Can't Be Seen Until You Learn to See
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Gender in Communication: A Critical Introduction
- Understanding Communication Research Methods
- Social Media Marketing
- Introduction to Research Methods: A Hands-On Approach
*If this is not the "Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Jun 22, 2024 17:02 +08.
