|
Product Description
"In the age of fake news, understanding who we trust and why is essential in explaining everything from leadership to power to our daily relationships." -Sinan AralWe live in a world where proven facts and verifiable data are freely and widely available. Why, then, are self-confident ignoramuses so often believed over thoughtful experts? And why do seemingly irrelevant details such as a person's appearance or financial status influence whether or not we trust what they are saying, regardless of their wisdom or foolishness?
Stephen Martin and Joseph Marks compellingly explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself.
Messengers influence business, politics, local communities, and our broader society. And Martin and Marks reveal the forces behind the most infuriating phenomena of our modern era, such as belief in fake news and how presidents can hawk misinformation and flagrant lies yet remain.
Customers Who Bought This Item Also Bought
- Nine Lies About Work: A Freethinking Leader's Guide to the Real World
- Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen
- Good Habits, Bad Habits: The Science of Making Positive Changes That Stick
- What You Do Is Who You Are: How to Create Your Business Culture
- The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It
- DataStory: Explain Data and Inspire Action Through Story
- Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
- The Likeability Trap: How to Break Free and Succeed as You Are
- FRICTION_The Untapped Force That Can Be Your Most Powerful Advantage
- The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
*If this is not the "Messengers: Who We Listen To, Who We Don't, and Why" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 25, 2024 11:26 +08.